The purposes of The Myrtleford Festival Association Inc.

Each Festival aims to bring the community together to celebrate life in this wonderful place. By doing this, the Festival helps achieve these important purposes:

• To promote primary, secondary and support industries within Myrtleford and District
  Primary Industries - include but aren't limited to farming (grapes, vegetables, grains), pine plantations & hops production. Includes companies such as Hancock Victorian Plantations, Carter Holt Harvey, Greenfreight and Rostrevor Hop Gardens, to mention a few.
  Secondary Industries - provide support to industry, business & the general community, including Alpine Shire, Alpine Health, Ovens & Kiewa Community Health
  Support Industries- all local businesses
  The Festival supports these industries in return for their sponsorship, which is promoted via the Festival website, program, flyers & posters, as well as during Festival advertising campaigns in local print & electronic media.
  By becoming involved in the Festival's program of events (eg conducting a Festival activity, participating as a Festival Market stallholder), local businesses and groups also have an opportunity to directly promote themselves to Festival crowds.
• To promote tourism within Myrtleford and District
  Local business and industry is highlighted through industry tours, market stalls and in media promotion of the Festival. This benefits the local hospitality & accommodation industry, as well as lifestyle/activities outlets and venues.
  To generally promote Myrtleford and District This is a Community Festival that showcases the services & facilities which are available for & within the Community.
• To foster local talent in all fields of endeavour
  Fostering and promoting arts through events such as the Myrtleford Arts Prize, Photographic Exhibition, and the Flowers & Embroidery Exhibition. These Festival events are directed at all members of the community, but with a particular focus on youth.